When referring to SEO keyword ranking one combines two very important aspects of Internet marketing: search engine optimization and page ranking. On the one hand, SEO consists in all the techniques and methods used to make a web site adequate and interesting to be displayed by search engines. Otherwise, SEO refers to an extremely large range of softwares, tools, tactics and strategies that one can lose track of in the maze. On the other hand, page ranking is the estimation of the page importance or value, performed by the search engine starting from the optimization we’ve mentioned above.

The web site receives the SEO keyword ranking following an analysis of the relevant links and the content keywords. However, the SEO keyword ranking is normally considered a rather poor indicator of the page performance, since its rates depend on a large sum of factors. The basis of the process at the end of which you receive a relevance index starts with the key-phrases an Internet user types in the search box of the engine. The search engine analyzes content and thus it categorizes the web page to a certain domain, and afterwards relies on this item of information to determine the page accuracy for a specific keyword search.

SEO keyword ranking or the page rank normally represents a Google form of perception for the quality and the credibility of a certain page. The ranking is reported in numbers from 0 to 10, and two competitors sharing the same SEO keyword ranking will be separated by the factor mentioned above: relevance. The page with the most relevant content for the keyword typed in the search engine will appear first on the search engine result page. Therefore, when web masters optimize a site for SEO keyword ranking, they will also consider the aspect of content quality too.

Even if lots of hypotheses have been formulated about the way Google analyzes SEO keyword ranking, a unanimous opinion prevails: links make the difference. Thus, the more the links, the higher the SEO keyword ranking. The value of the rank is also given by very credible sites linking to your page; thus, the site will receive a better rank with quality credible web pages displaying your link than with less serious ones. A site ranked ten that links to your page brings a superior value when compared to one that ranks four.

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