If anyone mentions the term Internet it’s not surprising that most people immediately start thinking about the proverbial website. Contrary to popular belief though building a website is not just about uploading it to your web host. It’s more important than many people realize to ensure the information you present on your site is appealing to both real visitors and search engine spiders alike, otherwise you may hot more than the odd snag here and there.
It goes without saying then that you’ll need to educate yourself about the basics of the essential A’s, B’s and C’s of web design. The first idea centers around a concept that you’ve heard about before if you’ve been around the Internet in any capacity and that’s Content Is King.
Great Web Content
Good content can make a website and bad content (or a lack of suitable content) can cripple a websites chance of success but what exactly should be considered as good content anyway? For those of you that are a little confused with the concept here are some helpful pointers.
Firstly – The content on your site actually has two readers, on the one hand you have the search engine spiders who will index the text on your site so they can deliver the most suitable web content for the searchers query. Secondly you have your human visitors and they will need to have a quality and appealing message that draws them into your site rather than frightening them off.
Although there’s no way to be successful without great content, there’s more to having a great website than just what you’re visitors read when they get there.
Secondly – You need to ensure the your websites graphical image is complimentary to the target market you are trying to capture, this is why it pays to make sure your graphic design company has an excellent understanding of your market place. It also helps to have an easily navigable menu that also contains key terms searchers may be looking for.
Plan Sidebars and Tabs Carefully
Thirdly – Take a look a tab placements and the locations of sidebars. These are the roadmaps around your site, they need to be clear, so you’ll want to plan these carefully to keep a visitor on your site as long as possible. Remember that these need to be easily found by the potential client. No good can come of tabs that are overshadowed by banners or other images on your site.
Finally don’t make the mistake of forgetting that the best web design is the one that will appeal most to your audience and may be contrary to your own personal preferences. Garish and cluttered design that were once the rage are no longer a preference to most experienced web users who will simply prefer simplicity and clarity.
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