Article marketing and video marketing are two powerful ways of generating backlinks and boosting traffic to your site but one important question that has emerged is which one should you focus on.  Video marketing is still new while article marketing has constantly been shown to be an effective tool for boosting website traffic.  However, videos have been observed to be a more effective way of rapidly getting your website on the top page of the search engine results.  This is because Google has placed a special emphasis on videos as a result of the observation that many people prefer to watch them instead of read articles.

Moreover, you can use video to provide the needed credibility for your product or service because video sharing sites have emerged as one of the most popular categories.  Also, video marketing is very appropriate for social networking sites because of it tends to be personal in nature.  However, your videos need to be suited to their target audience or else they might have no effect at all.  Moreover, videos are much harder to produce than articles and you may add the fact that some people are uncomfortable when facing a camera.  For them, article marketing may be the only method available but it would be better if you can use them both because they tend to complement each other.

Meanwhile, an emerging difficulty with article marketing is that there are more people who are now attempting to publish their articles online.  Thus, you now have to submit more articles to more article directories to ensure that you have a better chance of having your article noticed by many people.  If you try to write those articles yourself, you may soon find out that you have very little time left for the other essential activities of your online marketing venture, that why most people get their article marketing outsourced. 

Fortunately, article writing services have been on the rise to provide you with high quality and informative articles at affordable prices.  You can specify the keywords to be used, the density, and other important factors for your search engine optimization (SEO) needs.  By using these services, you will also be able to get the articles ready for you much earlier than if you wrote them yourself. 

Article marketing and video marketing can be used at the same time to have a more potent system for online marketing.  Each has its own benefits and as for article marketing, writing services are always available to save you from the time consuming task of writing them.

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